Porsche has presented its Sportwagenschmiede '35 strategy at a Capital Markets Day in Weissach. For sports-car enthusiasts, the most consequential announcement is the development of a mid-engined super-sports-car platform intended to support a future model line positioned above the 911.
Porsche says it will provide a first preview of the architecture on October 15. The company is still describing it as a potential future platform and has not confirmed a production model, so the announcement should not yet be read as a direct successor to the Carrera GT or 918 Spyder. It does, however, put a new halo-car architecture formally into Porsche's product strategy.
The second major theme is a stronger push toward exclusivity. Porsche plans to increase sales generated by the Sonderwunsch business sixfold in the medium term and raise the average selling price of its top-end models by about 20 percent. It also intends to increase its stake in Manthey Racing to 67 percent, expanding the partnership beyond performance kits and track experiences toward complete low-volume vehicle concepts.
At the same time, the regular portfolio is supposed to become less complex. Porsche is targeting roughly 20 percent fewer model variants, with the aim of increasing sales volume per derivative while lowering development and production costs. By 2030, the company wants to launch at least one brand-defining new product every year.
The broader strategy is built around "Value over Volume." Porsche wants to lower its break-even point to fewer than 200,000 vehicles and create more value per car rather than relying primarily on higher production. The proposed mid-engined platform is the headline-grabbing part of that plan, but the expansion of Sonderwunsch, deeper Manthey involvement and more low-volume products could reshape the top end of the Porsche range well before any new supercar reaches production.