Lamborghini celebrated its 3,000th vehicle delivery in South Korea at the first Lamborghini Day Korea on October 8, 2026. The Seoul event combined a commercial milestone with the Asia-Pacific premieres of the Urus SE Performante and Revuelto SV. Neither car was making its global debut; the significance of their appearance was that the two hybrid performance derivatives were being presented in the region for the first time.
The event at Grand Walkerhill Seoul brought senior executives from Sant'Agata Bolognese, including chairman and CEO Stephan Winkelmann, chief marketing and sales officer Federico Foschini, design director Mitja Borkert and Asia-Pacific chief Francesco Scardaoni. For Lamborghini, a dedicated national brand event is an indication of how far the Korean market has risen within its international business.
According to figures cited at the event, South Korea ranked sixth worldwide for Lamborghini deliveries during the first half of 2026 and second within the Asia-Pacific region. The company also used the occasion to engage customers around its Ad Personam personalisation programme, which allows buyers to specify materials, finishes and colours for their cars.
The Urus SE Performante on display combines a twin-turbocharged V8 with electric assistance to create a more performance-focused derivative of the plug-in hybrid SUV. The Revuelto SV, meanwhile, develops Lamborghini's flagship V12 hybrid formula further. Its planned production run of 1,963 cars references the year the manufacturer was founded. Other exhibits included the Temerario and earlier V12 Lamborghinis, putting the new hybrids alongside cars from the marque's combustion-engined history.
The 3,000-car figure represents cumulative deliveries, not a single year's sales. Even so, when considered alongside Korea's first-half ranking, it explains why Lamborghini chose Seoul for these regional premieres and sent so much of its senior management to the event. The day was as much about cultivating a market for high-value, highly personalised cars as it was about displaying two fast new derivatives.