Ferrari Luce Chassis 0 sold for $40 million at RM Sotheby's Monterey auction. The auction house says the result makes it the most expensive new car ever sold at auction, at more than 36 times the stated $1.1 million MSRP.
Chassis 0 is the first production example from the Luce program, Ferrari's debut electric model. It was commissioned through the Tailor Made program and finished in a bespoke Madreperla Semi-Gloss paint that shifts between green and violet depending on the light. A dedicated plaque confirms the car's position as the first production chassis.
Four electric motors, two on each axle, produce a combined 1,036 bhp according to RM Sotheby's. The design, developed under the direction of Jony Ive, combines supercar performance with a more practical body layout that includes rear-hinged rear doors.
The cabin takes an unusually physical approach for a new EV. Traditional controls and switchgear are favored over burying functions in touchscreen menus, giving Ferrari's first series-production electric car a deliberately tactile interface.
All proceeds from the Chassis 0 sale are due to support educational initiatives through the Ferrari Foundation. That context matters when reading the $40 million result: it combines first-production provenance, a one-off Tailor Made specification and a charity auction. It should not be treated as a normal market value for customer Luce examples.