Ferrari has named its first fully electric production car and shown its interior for the first time. The model is called Luce, and its cabin was developed with LoveFrom, the design studio founded by Jony Ive and Marc Newson. The full exterior was still being held back, making the February presentation primarily about the interface and the way the driver will interact with the car.
The most distinctive decision is the continued use of physical controls. Ferrari and LoveFrom have not followed the common EV approach of making one large display the dominant feature of the cabin. Switches, knobs and clearly separated control modules remain central to the experience. Ferrari says hardware and software were developed together so the physical layout and interface behaviour work as one system.
LoveFrom's collaboration with Ferrari had been running for about five years and extended beyond screen graphics. The studio helped define the design direction of the car, while Ferrari's Styling Centre under Flavio Manzoni developed the concept to meet functional, packaging and homologation requirements for a production road car.
Luce opens a new powertrain segment for Ferrari, but the February reveal was equally a statement about ergonomics. The marque wants its electric car to preserve tactile, driver-focused interaction rather than simply adopt the visual language of consumer electronics.
This was a materially different milestone from the model's later full debut. On February 9 Ferrari disclosed the Luce name and cabin philosophy while the complete exterior remained concealed, leaving the full shape and final public presentation for a later stage.