Ferrari has brought its Universo Ferrari exhibition to India for the first time. Following invitation-only previews over the weekend, the show at the Yashobhoomi convention centre in New Delhi opened to the public on 19 October 2026. The event comes alongside plans to expand Ferrari's Indian retail network with two new dealerships, in Chennai and Ahmedabad, before the end of the year.
This is the fifth edition of Universo Ferrari, which has previously appeared in Italy, Australia, South Korea and Thailand. The New Delhi exhibition runs until 1 November. Ferrari chief executive Benedetto Vigna attended the inauguration, placing the event in the context of the company's relationship with India's growing community of customers and collectors.
The display brings together road cars from different periods, competition machinery and future technology. Current offerings include the 12Cilindri, Purosangue and 849 Testarossa, while the F80 represents Ferrari's latest hypercar ambitions. The Luce, Ferrari's first fully electric production model, also appears in the exhibition. Its Indian appearance is a showcase rather than confirmation of a local price, order book or delivery schedule.
A dedicated area covers Ferrari Classiche and the company's racing heritage. Other sections introduce the Tailor Made personalisation programme and Hypersail, Ferrari's high-performance sailing project. Together, they give visitors a broader view of the company's activities than a conventional new-car showroom.
India has also provided material for the exhibition itself. In the Tailor Made India project, students from the National Institute of Design explored the visual identities of ten Indian cities, which Ferrari's designers developed into ten digital vehicle configurations. Five are based on the 12Cilindri and five on the Purosangue. They are design studies, not an announcement that ten bespoke physical cars have been built.
The commercial expansion is a separate development. Ferrari plans new retail locations in southern and western India, adding to its existing presence in Delhi, Mumbai and Bengaluru. Before the exhibition, 25 Ferraris also completed a journey of roughly 1,800 kilometres from Mumbai to New Delhi, travelling via cities including Udaipur, Jaipur and Agra.
The combination of a public heritage exhibition, India-inspired personalisation work and a larger dealer network shows how Ferrari is approaching the market: it is investing in both the ownership experience and access to the brand, without announcing a change to its low-volume positioning.