Ferrari unveiled the Luce in Rome on 25 May, introducing the first fully electric series-production car in the marque's history. The four-door, five-seat model uses a dedicated EV architecture and joins Ferrari's combustion and hybrid cars rather than replacing them.
The Luce has four electric motors, one for each wheel. Ferrari quotes total output of 772 kW, or about 1,050 PS, a 0-100 km/h time of 2.5 seconds and a top speed above 310 km/h. Its battery has 122 kWh of capacity and operates on an 800-volt system. Claimed range exceeds 530 km, while peak DC charging is rated at up to 350 kW.
Its chassis combines the four-motor drivetrain with active suspension and four-wheel steering. Ferrari has also developed a new vehicle control unit that coordinates propulsion, regenerative braking and body-control systems. The sound strategy is not a simple imitation of a V8 or V12. Instead, the car captures real vibrations from the electric drivetrain, processes them and amplifies them to create an audible response tied to what the hardware is actually doing.
The exterior, interior and interface were developed with LoveFrom, the design collective led by Sir Jony Ive and Marc Newson. The result moves away from the familiar low, two-seat supercar template. The Luce has five seats, a large luggage area, expansive glazing and rear-hinged rear doors. Inside, digital displays sit alongside physical switches, rotary controls and levers, while the three-spoke steering wheel is machined from recycled aluminium.
Reuters reported a base price of €550,000, with first deliveries scheduled for the fourth quarter of 2026. That positioning makes clear that Ferrari is not treating the Luce merely as an electric counterpart to an existing model. Its five-seat layout and new design language are intended to broaden the type of customer and use case the company can address.
The Luce is the most consequential product yet to emerge from Ferrari's multi-year electrification strategy. Its significance lies not only in the absence of an internal-combustion engine, but in how the EV platform changes the car's proportions, packaging, chassis control and the way Ferrari tries to create mechanical engagement without combustion.